Major Chinese timber importer to invest in Belarusian woodworking sector

07/21/2021

Kangkai Zhiguan (Heze) Industrial Development, a large Chinese importer of timber, accredited at BUCE as an exchange broker, plans to implement an investment project in the wood processing industry.

Zhang Yangjun, CEO of the Chinese company, voiced his intention to invest in the Belarusian timber industry and develop his business in Belarus during the visit to BUCE head office.

“Our company supplies timber products to the Chinese market, and the volumes are quite huge. For example, last year we imported over a million cubic meters of timber from Europe, New Zealand, North and South Americas. At present, deliveries from Belarus are not very big – about 15,000 cubic meters but your market is very interesting to us. That is why our company is planning not only to buy more sawn timber but also to set up our own production facility in Belarus. Right now, I am not ready to say whether it’s going to be a greenfield or a brownfield project. The main thing for us is to ensure that our products comply with international quality standards and have a competitive price. Of course, we intend to buy raw materials and sell the finished product exclusively through the commodity exchange,” he stressed.

According to Zhang Yangjun, Belarusian exporters that use the BUCE have everything they need to gain a foothold in the Chinese market and gradually expand their presence there.

“The potential of the exchange as a tool for trading across borders is undoubtedly high, and the results the export trades attest to this. Companies from many countries are operating on your platform, and even during the pandemic, the exchange turnover keeps growing. As for the Chinese market, I believe that Belarusian timber and agricultural products are highly competitive. Thanks to decent quality and reasonable price they can easily compete with similar products from other countries. Therefore, when developing an entry strategy for the Chinese market, I would focus on these two areas,” the Chinese businesman believes.

Kangkai Zhiguan (Heze) Industrial Development has been operating on BUCE since May 9, 2020. On April 13, 2021, it was awarded a non-resident broker status.

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